Know the impact of your purchases

How it works

Understand Product Footprint

Our AI powered Carbon Model makes it easy for you to understand the planet impact of millions of products. It provides a single Carbon Score that captures all greenhouse gas emissions emitted through the product lifecycle into a single number expressed as the pounds of CO2 equivalent (CO2E) emitted. Explore our detailed methodology in the sections below.

How Products are benchmarked?

Our carbon score is based on three factors:

sector level emissions as laid out in the Environmentally Extended Input-Output (EEIO) model. It approximates the end-to-end lifecycle emissions into a single measure in the form of Carbon Dioxide Equivalent (CO2E).
product specific environmental certifications
we profile the manufacturer/brand for signals on top of that

How Recommendation works?

You can use our recommendations engine Carbon Light to understand how a product rates against similar products on both price and planet impact to make sustainable choices that fit your budget. Our recommendation engine intelligently compares products across different categories to empower you to not just make product level choices but lifestyle changes. For example, when you search for dairy milk, you can see the Carbon Score of not just other brands of dairy milk but other substitute milk types as well

What does Carbon Impact Score mean?

We have conducted a thorough analysis of countless online products, meticulously calculating their carbon footprint. Moreover, we compare each product to others within its respective product cluster, such as dairy and plant-based milks, which are grouped together. To simplify the process, we divide the pool into four distinct buckets based on their carbon score. The rating buckets are illustrated below...

Excellent

Products with minimal CO2E emissions, representing the pinnacle of sustainability.

Good

These items have a moderate CO2E emission level, showcasing a solid commitment to sustainability,

Fair

Have a noticeable environmental impact with CO2E emissions that meet, but don't exceed, the current industry average.

Poor

Items with a poor rating have high CO2E emissions, indicating a significant environmental footprint.

See the Chrome Extension in action..

1. Begin by installing the browser extension for Google Chrome.

2. Continue browsing Amazon.com for products as you normally would.

3. Discover the carbon score and rating conveniently displayed in the CarbonCheck widget on each product detail page.

4. Uncover greener alternatives within the same shopping category by simply clicking on "Show Recommendations".

Two-thirds of people in the US want to adopt a sustainable lifestyle and minimize their impact on our planet. Despite the intent, the reality we all face is that - You cannot improve what you cannot measure!

Every person has a credit score, every food product has a nutrition score. We enable every product on this planet to have a Carbon Score.

In the same way that nutrition labels empowered people to make healthier food choices, our AI powered Carbon Score makes it easy for people to measure their impact and make sustainable choices.

We believe that our Carbon Score gives people the control to make sustainable lifestyle an opportunity and not a sacrifice. Our mission is to make us not the last generation but the first sustainable generation.